Fida started as an idea, a desire to create candy that stayed true to great long-standing Italian tradition. Founded in the province of Asti in 1973, this idea became the backbone for a confectionery company that has gained international fame. The company’s main aim has always been the one to concentrate research and investment in specific market niches in order to create unique products, true specialties. Consumers are the focus of our efforts – we want to offer them a product that is consistently fresh and with the most outstanding quality that can be eaten freely and safely, suitable for the whole family. Originally produced in conjunction with Perugina, Fida procured the sole rights to produce our favorite candies in 2016, and since then have continued to lead innovation in the candy industry.
Weight 4.5 oz